How Copyright Influences the World of Designer Apparel
How Copyright Influences the World of Designer Apparel
High fashion is where designers create unique and creative clothing and accessories. These designs are very artistic and unique and set new trends in the fashion world. One main problem is that other brands copy these designs without giving any credit.This raises a question: Can copyright laws protect designer pieces from being copied? And this is quite complex. Fashion designs include many different elements. These can range from sketches and special colors to how clothes are cut and made. They also include pictures of clothes and patterns on fabric. Each of these parts might have different rules regarding copyright protection. It's a complicated issue in the fashion industry but an important one to discuss. Understanding copyright protection in fashion designCopyright usually protects things like books, music, or art. However, copyright law doesn't fully protect fashion designs in the United States. Fashion design is different because clothes are both creative and practical. This makes it hard to decide what parts of a design can be protected.Copyright protects how an idea is shown, not the idea itself. So, if you’re getting a suit alteration made, then it is not subject to copyright unless there are unique patterns on it that are protected by copyright. What can and can't be copyrighted?Fashion designers can protect some parts of their work through copyright, but only some things.What can be copyrighted?
Graphic designs: Graphic designs with prints on the surface of fashion items are protected, just like artworks on paper. They only need to show a small amount of originality.
Textile designs: You can get the copyright if you create a creative pattern to print on fabrics, as long as it's your design and not just a basic repeat.
Logos: These can be protected if they're creative and original. However, simple logos with common shapes or letters might not qualify.
Colors: You can't copyright a color or color scheme. This means a designer can't stop others from using the same color palette. However, trademark law might offer some protection here.
Cut and shape: Copyright doesn't protect how clothes are cut and assembled. This means a dress's basic shape or jacket's cut can't be copyrighted. The U.S. Supreme Court has stated that copyright doesn't stop anyone from making clothing with the same shape and dimensions. However, design patents might be an option for protecting unique cuts or shapes.
Racks of clothing in shop; image via Clark Street Mercantile, via Unsplash.com.
About Luke Fitzpatrick
Luke Fitzpatrick has been published in Forbes, Yahoo! News and Influencive. He is also a guest lecturer at the University of Sydney, lecturing in Cross-Cultural Management and the Pre-MBA Program. You can connect with him on LinkedIn.